The Impact of Traditional Media on Cultural Preservation: A Study of Zuru Local Government Area, Kebbi State
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
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- NGN 5000
Background of the Study
Traditional media, including radio, television, and newspapers, has long played a pivotal role in preserving and promoting cultural heritage, particularly in rural areas. In Zuru Local Government Area (LGA), Kebbi State, traditional media outlets serve as the primary means of communication and cultural transmission, bridging generational divides and helping to maintain local customs, languages, and traditions. Through storytelling, music, dance, and folklore, traditional media has facilitated the preservation of cultural practices that might otherwise be lost to modernity or external influences (Umar & Bello, 2023). As globalization and digital media technologies continue to impact the region, traditional media’s role in cultural preservation is more important than ever. This study aims to explore how traditional media in Zuru LGA contributes to cultural preservation, particularly in the face of rapid technological advancements and changing socio-economic dynamics.
1.2 Statement of the Problem
In the digital age, many rural communities, including Zuru LGA, face the challenge of balancing the preservation of traditional culture with the pressures of modernization. The emergence of digital media platforms has created new ways for people to consume information, but it has also posed a threat to the continuity of cultural practices, especially among younger generations. Traditional media in Zuru LGA, while still influential, may struggle to compete with the global reach and appeal of digital platforms. The problem, therefore, is understanding how traditional media can adapt and continue to play an effective role in the preservation of culture in Zuru LGA, despite these challenges. This study seeks to address this issue by examining the impact of traditional media on cultural preservation in the region.
1.3 Objectives of the Study
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To examine the role of traditional media in preserving cultural practices in Zuru LGA.
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To assess the influence of traditional media on local attitudes towards cultural preservation in Zuru LGA.
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To explore the challenges faced by traditional media in promoting cultural heritage in Zuru LGA.
1.4 Research Questions
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How does traditional media contribute to the preservation of cultural practices in Zuru LGA?
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What is the role of traditional media in shaping attitudes towards cultural preservation in Zuru LGA?
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What challenges do traditional media face in preserving cultural heritage in Zuru LGA?
1.5 Research Hypotheses
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Traditional media plays a significant role in preserving cultural practices in Zuru LGA.
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Traditional media positively influences local attitudes towards the preservation of culture in Zuru LGA.
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Traditional media faces challenges related to modern technology and changing audience preferences in its efforts to preserve culture in Zuru LGA.
1.6 Significance of the Study
This study is significant because it will provide insights into how traditional media can be leveraged to safeguard cultural heritage in rural communities. The findings will be useful for policymakers, cultural advocates, and media practitioners seeking to enhance the role of traditional media in preserving cultural identities in the face of globalization and technological change.
1.7 Scope and Limitations of the Study
The study will focus on the role of traditional media in cultural preservation in Zuru LGA, Kebbi State. It will not explore the impact of digital media or other forms of modern technology on cultural practices.
1.8 Operational Definition of Terms
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Traditional Media: Media platforms such as radio, television, and newspapers that have been in use for a long time to communicate with the public.
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Cultural Preservation: The act of maintaining and promoting cultural practices, languages, customs, and traditions.
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Local Attitudes: The beliefs, opinions, and feelings held by the residents of Zuru LGA regarding the importance of preserving their cultural heritage.
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